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About Birgit

About: Headliner
01 Birgit Hoffmann - Executive

​​Fresh thinking and extensive experience.

Birgit Hoffmann combines over 20 years’ in-depth business knowledge from senior management and executive roles with global training and accreditation as a professional coach to bring her clients the benefits of fresh thinking and deep experience.


Her professional coaching services are complemented by her insight as an industrial and organisational psychologist, and seasoned stakeholder communications professional with special expertise in transformation.


Birgit’s experience covers key sectors:

  • Banking and finance

  • Co-operatives and non-government organisations (NGOs)

  • Fast-moving consumer goods (FMCG)

  • Retail and wholesale

  • Agriculture

  • Education management

  • Medical profession

  • Veterinary sciences.


She honed her skills as a leading strategic communications specialist and added depth to her coaching work by managing specific functions (including communications, human resources, stakeholder and change-management) of numerous corporate transformations, including mergers, repositioning and rebranding.

Coaching in English, German and Afrikaans for clients world-wide, in person or virtually on a number of platforms.

Connect with Birgit on LinkedIn.

Educational Background:

  • Integral Coaching (University of Cape Town, South Africa) 

  • Professional Coaching (New Ventures West, San Francisco, USA)

  • Ontological Coaching & Leadership

  • MA Industrial & Organisational Psychology (Leadership & Emotional Intelligence)

  • Certificate Program in Human Resource Management

  • Certified Trainer: African Public Service Charter

  • African Leadership Development Program, based on Appreciative Enquiry

  • Senior Management Development Program (University of Stellenbosch Business School)

  • Certificate: Public Relations Management (PRISA)

  • BA (Hons.) Industrial Psychology & Germanistik (University of Cape Town)

  • Credentialed PCC by the International Coach Federation (ICF)

  • Certified Integral Coach© by NewVenturesWest (NVW), USA

  • Registered Chartered Public Relations Practitioner (CPRP)

  • Registered Chartered HR Practitioner (CHRP)


Coaching clients

Executive, middle management or specialists in diverse industries and fields:

  • Retail

  • FMCG

  • Financial services

  • Medical services

  • Legal services

  • Mining and manufacturing

  • Auditing, accounting

  • Information technology

  • Human resources

  • Sales and marketing

External coaching contracts

  • Ashridge Executive Education (London)

  • CoachHub (Germany)

  • PwC Africa wellness division (South Africa)


Member of several corporate coach panels (Namibia)

Who I Help

Coaching & consultation

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